Show the same piece working in different ways
Instead of presenting each outfit in isolation, repeat a key blazer, pair of jeans or shirt across a group of three or five mannequins. The customer can see how the item connects with the rest of the collection.
A jacket might move from a work outfit to a relaxed weekend look. Denim can connect with different knitwear, footwear and accessories. The display becomes a useful styling guide beside the products it features.
Choose a grouping that is easy to understand
Three mannequins can tell a focused story with a small number of combinations. Five can give a larger collection room to show more possibilities, provided the overall arrangement remains clear.
Repeating the same mannequin can suggest one person in different looks. Choosing different poses from a coordinated family adds movement while keeping a common visual thread.
Connect the story to the merchandise customers can buy
Position the featured pieces so shoppers can find them after seeing the display. Refresh the outfits as stock and campaigns change, and review whether the grouping still answers a real wardrobe question.
DEC can help you choose coordinated mannequins for a Connected Looks presentation. Browse the ranges with current prices, or send the team your collection, floor-space requirement and preferred number of forms for a project recommendation.
Original DEC campaign
This web edition brings DEC’s email advice together with useful product links. The original emails remain in the archive; dated promotions reflect the offer at the time.