Is your mannequin pose right for what you're selling?
The right pose should support the merchandise, the attitude and the story you're trying to tell.
Read article →Articles & retail guidance
Better displays. Better prepared stores.
Ideas, real store stories and practical buying advice from DEC. Read our latest articles here, then explore the products and support for your next display.
Follow the Journal with RSS →
November is noisy. What is your shop floor saying?
Price may get the shopper through the door. Presentation helps them see the value.
Read latest articleThe DEC Journal
Retail stories & practical guidance
When a store opening matters, a box isn’t enough
From an in-store mannequin trial to delivery and setup support at Mr Price Sport Gateway: how early planning helps a retail opening run more smoothly.
Read article →
What makes a store unmistakably yours?
At Hyde Park Corner, Colourbox’s signature gold mannequins became part of the answer.
Read article →
Your store is a stage. Are your mannequins doing their job?
A rail shows customers what’s available. A mannequin shows them what’s possible.
Read article →
Locally made rolling rails for clothing retail
Stainless steel, adjustable height and a collapsible design: practical rolling rails for new collections, seasonal promotions and changing shop floors.
Read article →
Your mannequins should still have value tomorrow
24-month repair cover & a potential trade-in path when your displays need to change.
Read article →
What if your mannequins showed how the clothes connect?
Turn 3 or 5 mannequins into a styling story your customer can instantly understand.
Read article →
Your old mannequins may still have value.
Turn outdated display stock into value towards a new, supported mannequin range.
Read article →
Are your store displays driving sales, or driving customers away?
A practical review of your store window, mannequin condition and product presentation, with routes to the right locally made display forms.
Read article →
Womenswear is growing. Are your displays keeping pace?
Choose female mannequin poses, proportions and finishes around the garments and customers your womenswear store serves.
Read article →
What mannequin repair feedback teaches us
How feedback from working retail floors informs DEC’s approach to mannequin bodies, bases, limb fittings and hand connections.
Read article →
Give your product launches the stage they deserve
Locally manufactured display forms for product launches, windows and in-store storytelling.
Read article →
Premium retail spaces need consistently maintained displays
Local mannequin manufacture, practical condition checks and ongoing support for clothing retailers who need a considered shop-floor standard.
Read article →
When a mannequin breaks, your store standard shouldn’t
Why damaged mannequins linger, what that costs the shop floor, and how a planned swap-out changes the result.
Read article →
New stores. New competition. Is your presentation ready?
Customers compare your physical store with local, international and online alternatives. Your display standard has to make the merchandise feel worth choosing.
Read article →
Choosing a mannequin finish that works in-store and on camera
White, flesh, grey, black, metallic or custom colour: the finish changes how the clothing, lighting and social content read.
Read article →