Give the customer a clear focal point
A shop floor can hold many products without communicating a clear idea. A considered mannequin grouping gives the customer somewhere to start and makes the collection easier to read from a distance.
Choose an outfit with a clear purpose, then use the surrounding merchandise to continue that story. Leave enough space for the silhouette to read without competing with every fixture nearby.
Match movement and proportion to the clothing
An active pose can help explain sportswear, while a relaxed stance can suit everyday clothing. Body proportions, the position of the arms and the relationship between several mannequins all change how an outfit is presented.
Use the catalogue’s angle views to compare a pose before ordering. Where in-store photographs are available, look at how the mannequin carries real garments in a completed retail setting.
Keep the display consistent as collections change
The finish and base should support your store’s visual language, while the styling gives each collection its own moment. A small, coordinated group can be more legible than a crowded display of unrelated forms.
Browse male and female mannequins with current prices, or ask the DEC team for a recommendation for a larger project. Ongoing SCM care can also be discussed when maintaining a consistent standard across stores is part of the brief.
Original DEC campaigns
This web edition brings DEC’s email advice together with useful product links. The original emails remain in the archive; dated promotions reflect the offer at the time.